📢 Job Circular: Digital Marketing (Meta Ads Specialist) 🏢 About the Company: Technosoft Informatics Ltd is a growing technology group specializing in SaaS (Software as a Service), E-commerce, and Publishing solutions. Company: Technosoft Informatics Ltd Vacancy: 2 Job Type: Full Time Workplace: Work at Office Location: Dhaka Salary: Negotiable 🎯 Position: Digital Marketing – Meta Ads Specialist 📋 Experience: 1 to 3 years experience required Experience in the following business areas: Software Company IT Enabled Service 👤 Additional Requirements: Age: 25 – 30 years Strong understanding of paid digital advertising and analytics 📝 Key Responsibilities: 1. Campaign Management Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search & Display). 2. Lead Generation Develop strategies to generate high-quality B2B leads for software products like POS & ERP. 3. Conversion Tracking Set up and manage: Meta Pixel Conversion API (CAPI) Google Tag Manager (GTM) 4. E-commerce Growth Manage catalog sales and retargeting campaigns for the company’s e-commerce and publishing platforms. 5. Performance Analysis: Monitor key metrics such as: ROAS (Return on Ad Spend) CPA (Cost Per Acquisition) CTR (Click Through Rate) Prepare weekly performance reports. 6. A/B Testing Test different ad creatives, headlines, and landing pages to improve conversion rates. 🌐 Website https://technosoftinformaticsltd.com 📩 Application: Email: hr@tsil.com.bd WhatsApp: 01324728425