Utilize various digital marketing channels, including but not limited to performance marketing, search engine marketing (SEM), social media marketing, email marketing, and content marketing; Develop and execute a comprehensive lead generation strategy to cater to organizational needs; Manage positive interactions with media, PR activities aligned with company strategy including facilitation of marketing seminars, press conferences, and advertisements; Develop brand communication tools, channels and content ensuring that the brand image and message is sustained and enhanced with the internal and external audiences; Design brand and communications strategy to enhance and facilitate revenue generation; Develop, execute, measure and optimize integrated marketing communications plans and tactics; Contribute to the regional and social media strategy for building the brand locally; Evolve consumer marketing communications toolkit and process to be more efficient; Analyze market trends and competitor activities to identify opportunities for lead generation and growth; Monitor campaign marketing and digital marketing campaigns for efficiency and ROI; Execute planned PR activities to enhance the brand image; Communicate with businesses for effective cross-platform engagement.