Position: Executive/Sr. Executive, Brand Development Job Responsibilities: - Conduct market research to understand consumer trends and market changes. - Develop innovative brand strategies and execute integrated marketing campaigns across digital, print, and broadcast media. - Manage the full lifecycle of marketing campaigns and ensure alignment with brand identity. - Analyze campaign performance and prepare reports for future planning. - Ensure consistency in brand communication, advertising, product design, and promotional materials. - Plan and execute events, product launches, exhibitions, and brand activation programs. - Coordinate with internal departments, external partners, and vendors to achieve marketing goals. - Prepare marketing budgets and short-term/long-term action plans. - Build partnerships to enhance brand reach and reputation. - Manage e-commerce operations and digital marketing activities to increase online visibility and sales. - Handle multi-category product portfolios effectively. - Maintain vendor relationships and follow up on execution. Requirements: - BBA/MBA in Marketing. - Minimum 2 years of relevant experience preferred. - Freshers are also encouraged to apply. - Experience in FMCG industry will be an advantage. - Skills required: Content Writing, Team Building, Canva, Field Visit, Event Management, Vendor Management, Digital Marketing, E-commerce, Communication & Coordination. Additional Requirements: - Creative, responsible, and target-oriented. - Strong communication and presentation skills. - Ability to work under pressure. - Willing to visit markets/fields when required.