Key Responsibilities • Plan, launch, and optimize paid ad campaigns on Facebook & Instagram (Meta Ads Manager) • Manage end-to-end media buying strategy for Fashion, Skincare, and Food product categories • Conduct audience research, segmentation, and A/B testing for creatives and copy • Monitor daily ad spend, CPC, CPM, ROAS, and CTR; adjust budgets to maximize efficiency • Stay updated with Meta algorithm updates, policy changes, and new ad formats • Collaborate with the creative team to develop high-converting ad creatives • Prepare weekly and monthly performance reports with actionable insights • Build retargeting and lookalike audiences to maximize conversions Requirements • Minimum 2 years of hands-on experience in Meta Ads • Proven track record in fashion, skincare, or food e-commerce • Deep knowledge of Meta Business Suite & Ads Manager • Understanding of Pixel setup, Conversion API, and Catalog Ads • Experience with campaign scaling and budget optimization • Strong analytical mindset with close attention to KPIs • Knowledge of latest Meta updates such as Advantage+, ASC, etc. • Familiarity with landing page and funnel optimization Preferred Skills • Experience with Google Ads or TikTok Ads • Basic graphic sense for giving feedback on ad creatives • Knowledge of Meta Shop & Catalog integration • Familiarity with tools like AdEspresso and Madgicx What We Offer • Competitive salary (negotiable based on skills and experience) • Creative and collaborative work environment • Performance-based bonuses • Opportunity to work with multiple growing product categories How to Apply Send your CV along with a brief portfolio or case study of your past Meta ad campaigns, including results/metrics, to: Email: tnhtrade20@gmail.com Please mention the subject line: Application for Media Buying Expert – T & H Trade Important Note • Candidates without relevant experience will not be considered • Application Deadline: Open until filled