Digital Marketing

Role Description This is a full-time on-site role in Dhaka for a Google Ads & Facebook Ads Setup & Tracking Specialist. The Specialist will be responsible for setting up and tracking Google Ads and Facebook Ads campaigns, analyzing performance data, optimizing campaigns, and providing strategic recommendations for improvement. Key Responsibilities Google Ads Management Create, manage, and optimize Google Search, Display, and YouTube campaigns Keyword research, bid strategy, and budget allocation A/B testing of ad creatives and landing pages Conversion tracking implementation and optimization Requirements Hands-on experience in paid media campaign management Proficiency with Google Ads, Facebook Ads Manager, TikTok Ads Manager Expertise in Google Tag Manager, Google Analytics (GA4 preferred) Strong understanding of conversion tracking, attribution, and pixels Ability to analyze data and turn insights into actionable strategies Attention to detail, time management, and communication skills Certification in Google Ads or Meta Ads is a plus Qualifications Proficiency in Google Ads and Facebook Ads setup and tracking Experience in analyzing performance data and optimizing ad campaigns Knowledge of SEM and PPC best practices Strong analytical and problem-solving skills Excellent written and verbal communication skills Ability to work collaboratively in a team environment Google Ads and Facebook Ads certification is a plus Bachelor's degree in CSE, Marketing, Advertising, or related field.