Job Responsibilities: • Create, manage, and optimize Facebook and Instagram advertising campaigns. • Set up and manage Meta Business Manager, Ad Manager, and Pixel. • Develop audience targeting strategies, including: Custom Audiences, Lookalike Audiences, Retargeting Campaigns. • Monitor campaign performance and optimize based on KPIs. • Conduct A/B testing for ad creatives, copy, and audience segments. • Manage campaign budgets and bidding strategies. • Generate qualified leads through Lead Generation and Conversion campaigns. • Create and manage Google Ads campaigns, including: Search Ads, Display Ads, Performance Max Campaigns, YouTube Ads, Remarketing Campaigns. • Conduct keyword research and competitor analysis. • Optimize Quality Score, CTR, CPC, and Conversion Rate. • Manage Google Tag Manager and Google Analytics tracking. • Monitor campaign budgets and maximize ROAS (Return on Ad Spend). • Work with the design team to create effective ad creatives. • Write compelling ad copy for Facebook and Google campaigns. • Suggest landing page improvements to increase conversions. Requirements: • Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field. • Minimum 1-3 years of hands-on experience in Facebook Meta Ads and Google Ads. • Proven track record of generating leads and sales through paid advertising. Benefits: • Competitive Salary (Negotiable Based on Experience) • Festival Bonus • Paid Leave • Career Growth Opportunities