Position Name Digital Marketing Executive / Meta Ads Specialist Department Digital Marketing Job Location 747 Badhon Tower, Metro Pillar no 299, West Shewrapara - Mirpur Dhaka Employment Type Full-Time Job Type Digital Marketing, Meta Ads Management, Campaign Optimization, Social Media Marketing, Reporting & Analysis Job Responsibilities • Plan, manage, and optimize Facebook & Instagram Meta Ads campaigns. • Regularly monitor campaign budget, audience, creative, and performance. • Analyze key metrics such as CPM, CPC, CTR, CPA, ROAS, Conversion, and optimize campaigns accordingly. • Conduct A/B testing with new audiences, creatives, ad copies, and campaign strategies. • Manage Facebook/Meta Business Manager and Ads Manager. • Assist in creating and implementing social media marketing strategies. • Conduct competitor and market research. • Work with the creative team to develop ad copies, content ideas, and promotional campaigns. • Prepare weekly and monthly reports on campaign performance. • Analyze marketing data to identify what is working and where improvements are needed. • Stay updated with new digital marketing trends, algorithms, and tools. • Assist with SEO, Google Analytics, Pixel/Tracking, and other digital marketing tasks when required. Requirements • Must have practical/hands-on experience in Digital Marketing. • Must have a good understanding of Meta Ads Manager and be able to run campaigns independently. • Must have knowledge of audience targeting, retargeting, and campaign optimization. • Ability to analyze ad performance data and make effective decisions. • Good knowledge of Facebook and Instagram Marketing. • Basic to intermediate knowledge of Google Ads will be preferred. • Knowledge of basic SEO and Google Analytics will be an advantage. • Knowledge of Canva or basic creative tools will be an added advantage. • Good communication skills in both Bangla and English. • Must be able to prepare basic reports using Google Sheets or Excel.